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Over the next few days we'll be looking looking at the fortunes of the major players who'll be holding press conferences at E3 - each of the three platform holders, and a roundup of the bigger publishers. We'll be looking at where these companies are, where we think they're going, and how they're going to use gaming's glitziest stage to get there - as well as making a few informed predictions.
First, and arguably most fascinating, is Microsoft. Xbox One is still trailing PlayStation 4 by a wide margin in global sales and struggling to differentiate itself, or to make up for the price and power disadvantage it started at back in late 2013. Talk that the software giant is trying to sell off its Xbox division refuses to go away - although it's hard to conjure the name of a buyer with the means and motives to take it on. Division head Phil Spencer and his team know that this E3 is a crucial moment for the entire Xbox project as they wind up for a make-or-break last half of 2015.
They do have a golden opportunity, though. Their rivals at Sony, having delayed Uncharted 4 into 2016 and barring any late surprises, are facing their second Christmas in a row with a slender roster of exclusive games. Faced with this open goal, Microsoft is taking no chances, and we have long known that Halo 5: Guardians, Forza Motorsport 6 and a timed exclusive on Rise of the Tomb Raider are lining up to take a shot. It's a solid line-up: big brands, big money, big gaming. These games will all feature heavily on Monday. Their trailers will look good and their release dates won't slip. If you're going to spell out the reasons to buy a game console in famous franchises - punctuated, one assumes, with a habitual tickle of exclusive Call of Duty and FIFA content - it's about as sobering an argument as you can get.
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